Louisville men’s basketball made more money than 3 NBA teams last year

By ADAM ZAGORIA

The Louisville men’s basketball program made more money than three NBA teams last year, according to Forbes SportsMoney.

The Cardinals turned a $23 million profit last year, more than the Cleveland Cavaliers, Oklahoma City Thunder and Charlotte Hornets.

That is especially impressive given the recent scandals that have rocked Louisville, including the Brian Bowen/ Adidas scandal that cost AD Tom Jurich and head coach Rick Pitino their jobs, and Stripper-gate.

Louisville made more money than 3 NBA teams last year pic.twitter.com/aNYG5o9SBJ
— Adam Zagoria (@AdamZagoria) March 12, 2019

Louisville led all college programs with $52 million in revenue last year, followed by Kentucky, Indiana, Duke and Kansas.

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Written by Adam Zagoria

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Adam Zagoria is a Basketball Insider who covers basketball at all levels. A contributor to The New York Times and SportsNet New York (SNY), he is also the author of two books and is an award-winning journalist and filmmaker. His articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Basketball Times and in newspapers nationwide. He also won an Emmy award for his work on the SNY mini-documentary on Syracuse guard Tyus Battle. A veteran Ultimate Frisbee player, he has competed in numerous National and World Championships and, perhaps more importantly, his teams won the Westchester Summer League (WSL) championships in 2011 and 2013. He lives in Manhattan with his wife and children.