Most people in the industry expect that if Bronny does choose a college over a developmental option like the NBA G League or Overtime Elite, he will and up at a Nike-sponsored school. After all, the family’s connection to Nike runs deep. LeBron has been sponsored by Nike since he entered the NBA in 2003 and inked a lifetime deal with the company in 2015. The list of schools reaching out is mostly filled with Nike-sponsored programs. And they have other connections, too. Ohio State is where LeBron likely would have gone had he attended college. instead of becoming the No. 1 overall pick in the 2003 NBA Draft. Head coach Chris Holtmann and assistant Jake Diebler attended several of Bronny’s games at Peach Jam. Michigan is coached by Juwan Howard, LeBron’s former teammate with the Miami Heat. Memphis is coached by Penny Hardaway, a former NBA standout. Oregon is a flagship Nike program coached by one of the top coaches in the game in Dana Altman. USC is based in Los Angeles, near where the James family lives. Rutgers? Well, Rutgers is an Adidas-sponsored program that is a bit outside the box in this recruitment. “I mean, the list is pretty long of college coaches that’s calling,” Estevan said.
Some of the top talent evaluators taking in the action tonight at Peach Jam pic.twitter.com/SNqx2T5Oe5— Adam Zagoria (@AdamZagoria) July 20, 2022
Most of these coaches watched Strive for Greatness last month at Peach Jam, where James, a 4-star guard rated the No. 8 shooting guard in his class by 247Sports.com, averaged 15.8 points, 5.8 rebounds, and 1.3 steals per game. Several blue blood schools like Kentucky, Duke and UCLA are not recruiting Bronny (at least so far) either because they already have strong lead guards committed for 2023 or are simply not involved in his recruitment. As we wrote in the Times piece,
The line 40 minutes before Bronny James plays at Peach Jam pic.twitter.com/JGPwSt1NGp— Adam Zagoria (@AdamZagoria) July 21, 2022