The Young signing is a major boon for Adidas, which was highlighted in last fall’s FBI investigation into bribery in college basketball. Two Adidas defendants, Jim Gatto and Merl Code, allegedly paid amateur college players to attend universities affiliated with Adidas.
Trae Young has signed a multi-year footwear & apparel endorsement deal with Adidas. pic.twitter.com/fouNlLwqHi— Nick DePaula (@NickDePaula) June 19, 2018
The Oregonian previously reported that Adidas was “courting” Young at the $1.8 million annual figure. Young played on the Nike EYBL circuit with Mokan Elite during his high school career, winning the prestigious Peach Jam championship in 2016 alongside fellow projected lottery pick Michael Porter Jr. The 6-foot-2 guard has drawn comparisons to NBA star Steph Curry, and has garnered praise from both Curry and LeBron James. Young is currently projected as the No. 8 pick to Cleveland in Thursday’s NBA Draft per ESPN.com. Projected No. 1 pick Deandre Ayton signed a four-year, multimillion-dollar footwear and apparel endorsement deal with Puma, the company announced Monday. Duke’s Marvin Bagley, a projected top-5 pick, also signed with Puma.
Rayford Young, Trae’s Dad, wearing an Adidas shirt for his ESPN interview. Trae is expected to sign with Adidas. pic.twitter.com/xrIhvkXLcQ— Adam Zagoria (@AdamZagoria) June 19, 2018
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So Adidas has announced they’ve signed Trae Young to an endorsement deal. Kind of wild to me that of the arguably three most marketable players in this draft (Trae Young, Marvin Bagley, DeAndre Ayton), none will sign with Nike— Aaron Torres (@Aaron_Torres) June 19, 2018