LSU Reveals Marketing Campaign Focusing on Ben Simmons | Zagsblog
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Adam Zagoria covers basketball at all levels. He is the author of two books and an award-winning journalist whose articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Sports Illustrated, Basketball Times and in newspapers nationwide.
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Saturday / September 30.
  • LSU Reveals Marketing Campaign Focusing on Ben Simmons

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    LSU SimmonsBy JOSH NEWMAN

    LSU isn’t exactly being shy with its new season ticket summer sales campaign.

    The school revealed on Wednesday its new marketing campaign, which is built around the arrival of the nation’s top recruit, Ben Simmons, and his chosen jersey number, 25.

    According to LSU. the school’s official slogan is ’25 is coming.’ The campaign will be featured throughout the Baton Rouge community via print, billboard, online and social media advertising.

    The picture above, which appears on the school’s LSUSports.net, does not actually mention Simmons or his number, but it should be pretty obvious who the school is talking about.

    According to ESPN’s Darren Rovell,┬áLSU┬áreceived permission from Simmons to market him like this and that the school’s compliance department approved it.

    Hope are high in Baton Rouge next winter as Simmons headlines a recruiting class that includes five-star shooting guard Antonio Blakeney and onetime St. John’s commit Brandon Sampson.

    Simmons, a 6-foot-9 forward out of Montverde Academy, is projected as the No. 3 overall pick in the 2016 NBA Draft according to DraftExpress.

    Photo: LSU

    Follow Josh Newman on Twitter

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