John Wall, the projected No. 1 pick in next month’s NBA Draft, has signed with agent Dan Fegan of Blue Entertainment Sports Television, according to multiple reports.The 6-foot-4 Wall is seen as a transcendent personality who can captivate fans and also sell a variety of products, including sneakers. BEST will collaborate with another firm to handle Wall’s marketing rights. Adrian Wojnarowksi of Yahoo! Sports reported that LeBron James’ fledgling marketing company, LRMR, was in talks to bring Wall aboard, but DraftExpress.com said LRMR will not be BEST’s collaborative partner.
Fegan represents a number of basketball stars, including Spanish point guard Ricky Rubio and Dallas Mavericks forward Shawn Marion and guard Jason Terry, according to Business First. Fegan has also recently signed Orlando Magic guard Courtney Lee, Los Angeles Clippers big man Drew Gooden, Utah Jazz center Kyrylo Fesenko, Denver Nuggets wing Joey Graham and Sacramento Kings guard Kevin Martin. Lagardère, the French media conglomerate, is in discussions to buy BEST, which could immediately allow the company to compete with heavyweights Creative Artists Agency (CAA) and Wasserman Media Group (WMG).