Kentucky's Justin Edwards becomes first NIL athlete to sign with Klutch Sports | Zagsblog
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Adam Zagoria covers basketball at all levels. He is the author of two books and an award-winning journalist whose articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Sports Illustrated, Basketball Times and in newspapers nationwide.
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Saturday / February 24.
  • Kentucky’s Justin Edwards becomes first NIL athlete to sign with Klutch Sports

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    By DYLAN LUTEY

    Kentucky freshman Justin Edwards has become the first NIL athlete and first basketball player to sign with Rich Paul’s Klutch Athletics by New Balance brand.

    Paul is the CEO of Klutch Sports Group, which is a well known sports agency based in California. He has worked with a lot of the top NBA players, most notably LeBron James.

    In February he launched his own sportswear brand with New Balance and since then they have signed two NFL players: Will Anderson Jr. (Houston Texans) and Chase Young (San Francisco 49ers). On Monday, it was announced that Edwards will join the two NFL standouts.

    “It means so much to me to join Klutch Athletics and be the first college athlete and first basketball player on the roster,” Edwards said. “I love the way the brand is blending performance with style, giving me something equally effective for training or relaxing. Joining Klutch Athletics and New Balance is such a unique opportunity, I can’t wait to get started!”

    The 6-foot-7 forward who is projected by a lot of media outlets to be the No. 1 pick in the 2024 NBA Draft is currently averaging 14 points on 52.4% shooting to go along with 6 rebounds during his first two games with the Wildcats.

    He and his teammates will be in action against No. 1 Kansas on Tuesday at the Champions Classic with more than 75 NBA scouts on hand.

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    Adam Zagoria is a Basketball Insider who covers basketball at all levels. A contributor to The New York Times and SportsNet New York (SNY), he is also the author of two books and is an award-winning journalist and filmmaker. His articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Basketball Times and in newspapers nationwide. He also won an Emmy award for his work on the SNY mini-documentary on Syracuse guard Tyus Battle. A veteran Ultimate Frisbee player, he has competed in numerous National and World Championships and, perhaps more importantly, his teams won the Westchester Summer League (WSL) championships in 2011 and 2013. He lives in Manhattan with his wife and children.

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