UCLA athletics teams up with Nike, Jordan Brand | Zagsblog
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Adam Zagoria covers basketball at all levels. He is the author of two books and an award-winning journalist whose articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Sports Illustrated, Basketball Times and in newspapers nationwide.
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Friday / May 14.
  • UCLA athletics teams up with Nike, Jordan Brand

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    UCLA Athletics announced plans with NIKE, Inc. to make Jordan Brand and Nike the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021.

    In June, Under Armour announced its plans to terminate its $280 million contract with UCLA.

    Under the six-year agreement in principle, Nike will supply uniforms, footwear, apparel and equipment to 22 of UCLA’s 25 varsity athletic teams, while Jordan Brand will outfit the football and men’s and women’s basketball programs with “Jumpman” product. With this agreement, UCLA becomes the only school to wear the Jumpman in the Pac-12 Conference, and only the fifth university in the country to join forces with Jordan Brand on football, as well as both men’s and women’s basketball.

     “UCLA Athletics is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to work with the best in the world; that is Nike and Jordan Brand,” said UCLA AD Martin Jarmond. “Going into this process, our top priority was to secure the best quality and most innovative products to help our student-athletes and coaches compete for championships. As we build upon our rich history and strive for greater heights, this transformative collaboration is a signal of the future. I want to thank Chancellor Block for his leadership and support in establishing a relationship that will make the entire Bruin community proud.”

    The contract will extend beyond outfitting some of the most iconic teams in collegiate athletics. NIKE, Inc. also will lend its support to UCLA Athletics’ student-athlete development programs, offer two summer internships per calendar year to UCLA students, and annually host a group of selected UCLA students at its headquarters for an educational experience.

    “UCLA has a rich tradition of excellence on the court and field, as well as in the classroom. Like Nike and Jordan Brand, the Bruins have a championship mindset and their impact is felt both in sport and within the community,” said Craig Williams, Jordan Brand president.  “We are beyond excited to welcome UCLA into the family and are looking forward to partnering with some of the best athletes in the world.”

    (Release via UCLA)

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    Adam Zagoria is a Basketball Insider who covers basketball at all levels. A contributor to The New York Times and SportsNet New York (SNY), he is also the author of two books and is an award-winning journalist and filmmaker. His articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Basketball Times and in newspapers nationwide. He also won an Emmy award for his work on the SNY mini-documentary on Syracuse guard Tyus Battle. A veteran Ultimate Frisbee player, he has competed in numerous National and World Championships and, perhaps more importantly, his teams won the Westchester Summer League (WSL) championships in 2011 and 2013. He lives in Manhattan with his wife and children.