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Sunday / February 26.

Cal Shouts Out KAT, Plugs Kentucky Brand

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John Calipari has 1.58 million Twitter followers.

That’s more than twice as many as the official Twitter of the New York Mets (673,000).

The Kentucky coach has been a master at promoting the Kentucky brand since taking over as head coach there in 2009.

And Wednesday night was a perfect example.

After New Jersey native and former Kentucky star Karl-Anthony Towns went off for a career-high 47 points and 18 rebounds in the Timberwolves’ 106-104 loss to the Knicks (thanks to Carmelo Anthony’s game-winner), Calipari took to Twitter to praise KAT and plug the Kentucky brand.

Anthony Davis has done it four times and Boogie Cousins once.

Said Knicks coach Jeff Hornacek: “We gotta do a better job on Towns. How many did he have? 103?”

The two teams will meet again on Friday at Madison Square Garden, giving Calipari yet another opportunity to promote his brand if KAT does something big in his back yard.

Photo: David Sherman/NBA/Getty Images

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Adam Zagoria is a New York Times contributor and Basketball Insider who covers basketball at all levels. He is the author of two books and is an award-winning journalist whose articles have appeared in ESPN The Magazine, SLAM, Sheridan Hoops, Sports Illustrated, Basketball Times and in newspapers nationwide. A veteran Ultimate Frisbee player, he has competed in numerous National and World Championships and, perhaps more importantly, his teams won the Westchester Summer League (WSL) championships in 2011 and 2013. He lives in Manhattan with his wife and children.